The stuffing procedure of loading web pages with highly searched for keywords, is known as Keyword Stuffing. It is done to increase traffic to the site by increasing its ranking, in order to boost its revenue. But it is not a very clever choice since most search engines use algorithms to check stuffing, and punish the site moderators for it.

The most common phenomenon is putting the keyword into text. Sometimes, the writer tries to make it look more credible, just to avoid penalty. For example, if he knew that “horse riding” is a commonly searched for keyword, he would put it into his page as often as possible.

This is often practiced by hiding the keyword too, so that the readers can’t see it. However, the search engines can find them pretty easily. Usually they are hidden in Meta tags, or implanted in a text, often having the same color as the background so that it is invisible to the visitor. There are incidents where the keywords are not even relevant to the theme of the site. Although to a certain extent, keyword stuffing is considered legal, overdoing it is considered bad for business. These websites are framed up from the point of view of producing visitors’ users by up-gradation of search rankings as well as producing substantial advertising revenue.

Before knowing about this, search engines used to show stuffed web sites whenever visitors searched for keywords. People thought that the resulting sites were relevant, and used to click on them. Later they found out that those were only filled with too many ads. Sometimes those sites spread malicious soft wares or viruses to the visitor’s Personal Computer. This disappoints the users, especially them who look for information, or who browse for researching purposes. Various algorithms trigger the search process which enables these people to view the sites as well as markings with more care and caution. That is when and why search engines redesigned their packages to track sites which are actually relevant to the keywords. Whenever users presume that the site was absolutely considered necessary as been part of the front page you can enable them to get the link clicked. The site might also contain a whole lot of irrelevant material with intertwined advertisements.

Most search engines mark sites filled with a particular keyword too much as spam, thus the term “spamdexing” came into being. Like for instance, if you type for “horse riding”, it can get you only a handful of legitimate sites, where they are mentioned only a few times. If a search engine finds a page with 30 instances of this keyword, then it is termed spam which has no dearth of stuffing.

Moderators put the same site on more than one domain. Many sites advertising the same insurance policy on the same lines are certainly dubious. Creating back links also raise doubt, since it invariably raises search rankings. This prompted the engines to find the sources of links to check whether they are legitimate or not. Because of this practice you have to check and ensure verification of these tools for the purposes of maintaining legitimacy.

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